Linsanity!

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My new Jeremy Lin jersey arrived in the mail today!  I ordered it off of the New York Knicks website.  Link available here.  Apparently, he has his own clothing line section.

Jeremy Lin, the recent addition to the New York Knicks team, is one of the few Taiwanese point guards in the NBA and he has caused quite a stir with his impressive playing this season.  He has developed a cult following of fans across the country who call his playing “Bal-Lin” and “Linsanity!”

Last week, Lin filed an application with the US Patent and Trademark Office to trademark the term Linsanity.  Branding at its best.  Read more about the trademark application and his odds of approval from this CNN Money article here.

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